Richard Edelman and PR Blogging
With big-name companies, like Wal-Mart, Richard Edelman has taken a step towards blogging becoming a main source of PR data. See the following below about Edelman:
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Some large corporations have employed specialist firms like Brandimensions and Nielsen Buzzmetrics to track online chatter about their products and services. And some ad agencies are moving to incorporate such services into their own offerings. Edelman monitors scores of blogs devoted to following individual clients of the firm, like Wal-Mart Stores.
Now Edelman, in partnership with Technorati, is moving to extend its blog-tracking abilities into new areas. Edelman has sponsored development of new Technorati sites in French, German, Italian, Korean and Chinese. Several of those services, which supplement Technorati’s existing English-language and Japanese sites, went live as “beta� offerings this month. Until February, they will be available exclusively to Edelman and its clients; at that point, they are scheduled to be opened to the public.
“It’s a way of determining in very short order who’s talking positively about you and who’s talking negatively,� said Richard Edelman, chief executive of the PR firm.
Edelman and Hirshberg said the European- and Asian-language services were particularly necessary because finding bloggers who write about brands and products could be more difficult in these regions than in the United States. In many European countries, the leading blogs focus on politics or cultural issues; in the United States, they are much more likely to look at business or technology.
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Website Source:
http://www.iht.com/articles/2006/10/15/business/ad16.php
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